The manufacturer refers to the Pro, Premium, and Limited Edition versions collectively as "James Bond 007" in their advertisements. However, and as a departure from previous models, Stern assigned each version a unique game name for the backglass and cabinet as follows: Pro Edition is 'DR. NO' Premium Edition is You Only Live Twice Limited Edition is Thunderball MSRP when new: $6,999 Ian Fleming's 1958 novel Dr. No featured the British Secret Service Agent James Bond. His code number was 007. It was made into a Hollywood movie in 1962. The name "Dr. No" is shown stylized on theatrical movie posters and on this pinball machine as 'DR. NO'.