The manufacturer refers to the Pro, Premium, and Limited Edition versions collectively as "James Bond 007" in their advertisements. However, and as a departure from previous models, Stern assigned each version a unique game name for the backglass and cabinet as follows:
Pro Edition is 'DR. NO'
Premium Edition is You Only Live Twice
Limited Edition is Thunderball
MSRP when new: $6,999
Ian Fleming's 1958 novel Dr. No featured the British Secret Service Agent James Bond. His code number was 007. It was made into a Hollywood movie in 1962.
The name "Dr. No" is shown stylized on theatrical movie posters and on this pinball machine as 'DR. NO'.